At the PGA Merchandise Show, we spoke with Bridgestone Golf, who has three new e12 golf ball models that fit for performance ...

Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.

What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...

Gear: Bridgestone e12 HiLaunch, e12 Straight, e12 Speed golf balls Price: $34.99 per dozen Specs: Three-piece golf balls with rubber core, mantle layer, and urethane cover. All balls are available ...

Gear: Bridgestone e12 HiLaunch, e12 Straight, e12 Speed golf balls Price: $34.99 per dozen Specs: Three-piece golf balls with rubber core, mantle layer, and urethane cover. All balls are available in ...

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All joking aside, there’s something to be said for keeping a golf ball message simple. That’s the approach Bridgestone is ...