Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

As the agency celebrates its 10th anniversary, Founding Partner Jaideep Shergill says that he hopes to continue to grow ...

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Chiradeep Gupta, vice president, personal care head of media and digital and global integrated media strategy lead of ...

Gaurav Taneja, a YouTuber known as 'Flying Beast,' experienced a LinkedIn lockout amid backlash from his appearance on Shark ...

In this episode of Marketing AI SparkCast, Aby Varma, founder of Spark Novus, explores AI adoption in B2B enterprises with ...

Social media tools are the unsung heroes of the digital world. By 2025, these tools have become even more essential for ...

Design Bridge and Partners (DBP) has appointed Charlie Lowe as APAC chief strategy officer (CSO), effective immediately. In ...

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data ...