That’s why remaking a love brand is more than refreshing a logo or tagline. It’s a strategic shift to realign the brand’s ...

Starbucks’ logo game is unbeatable whether you love or hate them ... proving that thoughtful design evolution is key to staying relatable and memorable. The company used their signature colours, ...

Analyst Peter Saleh of BTIG reiterated a Buy rating on Starbucks (SBUX – Research Report), retaining the price target of $115.00.Invest with ...

AT&T has been a leader in supplier diversity. Today it's now known as supplier inclusivity. Starbucks and others have ...

Starbucks (SBUX – Research Report), the Consumer Cyclical sector company, was revisited by a Wall Street analyst yesterday. Analyst Zachary ...

Starbucks' increasingly complicated menu is a thing of the past, CEO Brian Niccol told investors during a Tuesday earnings call. Niccol said the international coffee chain plans to cut 30% of its ...

"While scouring old marine books, a mysterious, nautical figure called to them, a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons ...

Some major parts of Starbucks’ transformation plan have hit stores in the U.S. and Canada. Starting Monday, guests who order a beverage “for here” will be served a coffee mug, glass, or in the ...

AI-generated image of Starbucks logo via GROK In a message to store managers, Sara Trilling, executive vice president and president of Starbucks North America, explained the new policies.

Starbucks wants to put its “coffee” front and center. On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV ...

Starbucks is planning to trim its menu in a significant way. On Jan. 28, Starbucks CEO Brian Niccol spoke during the company’s first quarter fiscal year 2025 earnings call, revealing that the ...