Gen Z is expected to outspend millennials on Valentine's Day, with an average spend of $208, compared with millennials' $200.

Pay Later services like Klarna and Afterpay seemed to be having a moment with Gen Z, but attitudes might be changing as debt ...

Rebecca Smiley quit her job in college admissions to become a travel agent. She earned $77,000 last year and is on track to ...

We create narratives about what defines each generation, and in doing so, we reduce individuals to caricatures.

A surprising new survey reveals that 38% of Americans now rely on background noise to fall asleep, with nearly half of ...

Gen Z 1.0 graduated high school before the pandemic hit, writes Janfaza, while Gen Z 2.0 graduated or will graduate sometime ...

With discretion at its core, Ashley Madison is excited to enter the Indian market. In an interview, Paul Keable, its Chief ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

A new generation is set to emerge in 2025, as Generation Alpha makes way for the arrival of Generation Beta. A blog post by ...

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

Free shipping also plays a pivotal role, with 17% of consumers across all age groups citing it as a key factor, underscoring ...

Chicago was once dubbed the "Greatest Drinking City in America" by GQ magazine. But Gen Zers are putting down the booze and ...