Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

Ah, the early 2000s! A time when fashion was all about bold statements, and sometimes, questionable choices. Fast forward to ...

Generation Z's approach to brands is part of what sets ... He's a self-described "brand freak" and says he shops at Nike, Lululemon, and Patagonia. "I trust them more," he said, referring to ...

When Generation Z speaks, the world listens. Born between 1995 and 2012, this digitally fluent and socially conscious ...

When it comes to shoes, especially gym shoes, only one name is generally considered the best these days: Nike. While it might ...