The Supreme Court's decision to uphold 2024 federal legislation banning TikTok unless its Chinese parent company sells it ...

Addison Rae, an emerging Gen Z pop star, has captured attention once more—but this time, it’s not due to her music or partnerships.

My favourite of all the cast on TikTok has to be Dan, who nobody expected to be quite partial to a little dance trend. Whilst ...

Can you really tell if someone's in a toxic relationship just by the state of their skin? Some TikTokers seem to think so. On the social media app, users are posting pictures of their skin from when ...

Naturally, the video sparked a flurry of similar TikToks urging others to jump in the shower before starting the day. However, the suggestion didn’t sit well with everyone. Some users defended their ...

Recent generations may have taken safety for granted, but today’s youth are growing up in an era of compounded crises – and ...

Born from 1997 to 2012, Gen Z entered the financial world earlier than their predecessors. They are 45% more likely to start investing by age 21 than millennials were. But it’s not just their early ...

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with ...

On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

In her viral video, she proudly showcases her Honda Accord, which she snagged on Facebook Marketplace for just $3,400. If ...

This installment of Ad Age’s “Creativity Top 5” series looks at the best TikTok videos posted by brands over the past few weeks, which were certainly a chaotic time on the platform.

When TikTok went off the air (to use a very old-fashioned phrase), there was a scramble to find an alternative to its ...