Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with ...

The federal freeze on the funding sparked outrage among Gen Z and Gen Alpha who rely on key resources like the FAFSA to ...

The power dynamic in the workplace is shifting as young workers prioritize individuality and meaningful work over climbing ...

According to a new study by the Oxford University Press, one of the most popular words used by Generation Alpha is so offbeat ...

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in digital dependence. Mark McCrindle, the Australian-based demographer who first ...

Gen Z and Gen Alpha students across the nation have accepted the challenge to boldly solve pressing community issues using ...

Gen Alpha may have just entered their teens and the workforce is still trying to accommodate the whimsical Gen Z. But there are Gen Beta babies on the way now ...

Brands must turn their attention from Gen Z to Gen Alpha, which is set to number over 2bn globally by 2025 if they hope to ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...