Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Former CEO Howard Schultz transformed Starbucks from its humble roots to a coffee powerhouse by creating what he liked to ...

The free refills will be served in coffee mugs, glasses, or a clean personal cup brought from home and are only available on ...

Changes are hitting Starbucks stores in an effort to increase sustainability measures and encourage customers to linger ...