The toy titan plans to introduce its first Mattel Brick Shop product in May and unveil new sets in coming years.

The world of collecting features many subgenres, and NFL memorabilia and classic toys are two prominent categories. A ...

Mattel introduces Mattel Brick Shop, a new brand in the building sets category promising high-quality bricks, easy-to-follow playbooks, and sturdy builds.

Mattel is not the only powerhouse company getting in on the building set fun. Jazwares is also launching a new building set brand, BLDR, which features sets, including Squishmallows sets, anime sets, ...

Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 14 th annual Toy Industry Performance Awards. The awards recognize the best-selling and top ...