The valuation makes Synthesia the most valuable generative AI media firm in the UK, the company said, citing data from Dealroom. Synthesia's technology allows businesses to generate custom AI avatars used in instructional and corporate videos.

London-based artificial intelligence start up Synthesia said it secured a valuation of $2.1bn, in a boost to the UK group’s effort to challenge global rivals in the race to build applications and tools based on generative AI.

British artificial intelligence startup Synthesia has announced a significant milestone in its journey, securing a $180 million funding round led by New Enterprise Associates (NEA). This latest investment more than doubles the company’s valuation to $2.