Sir Martin Sorrell emphasised the transformative role of AI in advertising. He called for automating media planning, stating ...

As AI transitions from an exciting possibility to an operational necessity, companies and individuals alike must adapt ...

On the day of Donald Trump’s second inauguration, we spoke separately to two of the world’s most high-profile communications ...

Sir Martin’s analysis of the holding company model is a mix of cutting critique and cautious optimism, with consolidation as ...

The UK is facing a 'debt death spiral', warns billionaire hedge fund tycoon. Find out why business leaders' confidence in the ...

Sir Martin Sorrell, founder and former chief executive of WPP, has sharply criticised the merger between Omnicom and Interpublic, calling it “two companies huddling together when cold winds blow.” ...

S4 Capital, the ad giant run by Sir Martin Sorrell, is set to lose its chief financial officer Mary Basterfield. Basterfield has been CFO of S4 Capital since January 2022, having previously worked as ...

British businessman Sir Martin Sorrell founded S4 Capital in 2018. S4 Capital, the ad giant run by Sir Martin Sorrell, is set to lose its chief financial officer Mary Basterfield. Basterfield has ...

StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment ...

StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment ...

Martin Sorrell, the founder of both WPP and digital advertising pure play S4 Capital, sees a shrinking future for the big ...