Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks is set to eliminate a significant number of drinks and food options after its CEO said the chain’s menu had become ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

“Today, I’m making a commitment: We’re getting back to Starbucks,” he wrote. “We’re refocusing on what has always set ...

A couple of years ago, I found myself unwittingly stepping into one of their “pickup-only” locations — a slightly dystopian ...