CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

Starbucks reported flat net revenues of $9.4 billion for the first quarter of 2025. The company reported a nearly 24% decline ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.

Starbucks is changing a latte. The coffee chain will be cutting “roughly 30%” of food and drink options from its menu by late ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

We recently compiled a list of the 12 Best Blue Chip Stocks to Buy Under $100. In this article, we are going to take a look ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

We decided to do a deep dive on what a simple, no-frills, small cup of coffee costs at 16 different spots across Utica and Rome. And here’s what's shocking: a cup for under $2 is now a rarity. Sip on ...