Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

How many cups of coffee have you had so far today? One, two, more? We are a nation of coffee drinkers and actually we're never far from a quick cuppa. In Rochester alone there are more than 20 coffee ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics ...

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Starbucks' nearly 40,000 locations are looking to provide a cozier feeling while cutting waste with new sustainable ...

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...