Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Plus, with 16,000 U.S. locations, there's a Starbucks on just about every corner. There's a reason you pass so many Starbucks ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% ...

A lawsuit filed Wednesday accuses Amazon of secretly gathering personal information from users’ phones through the apps they ...

After implementing a controversial pay-to-stay policy, the coffee chain is now focused on streamlining its “overly complex” ...

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