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Mugs, macchiato and a new vibe test new CEO’s big plan
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards members or not.
Starbucks Bets on Mugs, Macchiato Art in Test of CEO’s Plan
Details such as the
mugs
and perfectly crafted macchiatos can help
Starbucks
signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.
Starbucks bets on mugs, macchiato art in test of CEO’s vision
Baristas will top macchiatos with a caramel crosshatch pattern made up exactly of seven vertical lines and seven horizontal lines, finished with a spiral.
1d
on MSN
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
4d
on MSN
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
2d
on MSN
Starbucks brings back condiment bar, free refills for some drinks
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.
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