Key Takeaways The Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

Says there are several lessons company can learn from operations in China than be applied to North American business. Says “pleased” with start ...