But luckily, I've discovered what I believe to be the exception to this rule: Tower 28 Beauty. From the TikTok-viral SOS ...

A TikTok trend encouraging people to challenge themselves to spend less has garnered plenty of attention on the popular social media app—but what is it?

SPF (Sun Protection Factor) measures how well a sunscreen protects against UVB rays. SPF 30 blocks about 97% of UVB rays, ...

The 'University of TikTok' has taken over the beauty world with viral makeup tricks, skincare hacks, and DIY haircare ...

Thousands of TikTok videos have flooded the app, participating in the ‘unrecognizable makeup’ trend, all set to the viral ‘Lockjaw’ sound.

Young employees are dressing as they want at their workplaces. Fashion trends like ‘office siren’ and ‘corpcore’ have gone viral on TikTok. However, some of these work outfits have landed them in a so ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...

Online star Lottie Starrs experimented with the 'unrecognisable' makeup trend and shared the results on TikTok, and people couldn't believe how different she looked ...

People are only just realising why Melania Trump's 'scribble' dress looks so familiar as they compare it to something of ...

It’s an awkward contrast against some of the content — trends like 新中式妆容 (New Chinese style makeup) or the viral “city walk” fitness trend are often centered around Chinese culture and locations, ...

The President, who has suggested that the U.S. take on 50 percent ownership of TikTok, hinted that potential tariffs on China ...

One of America’s favorite social media time-sucks is trick-shot videos. Mike Sorenson of Fredericksburg has his own unique experience and following, with more than 100,000 followers on Tik Tok. Mark ...