Given Lamar’s wildly successful musical campaign in 2024, his current popularity in entertainment makes him a fitting figure ...

Artists perform at the Super Bowl Halftime Show for free, but with 100 million viewers, the exposure drives spikes in music sales, streams, and tours.

Grammy-award winning singer SZA is joining Kendrick Lamar at the Super Bowl on Sunday. If you haven't listened to her yet, start here.

Kendrick Lamar is about to break the internet on Super Bowl Sunday. The rap icon is officially headlining the halftime show at Super Bowl 59 in New Orleans, and if that wasn’t hype enough, he’s ...

Drake’s second diss track used artificial intelligence technology to include verses from Tupac and Snoop Dogg, two of Lamar’s ...

Kendrick Lamar has spent a year hammering Drake with diss tracks, one of them winning five Grammys. Will he perform "Not Like ...

Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots ...

More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. Here's how much he's being paid to play.

It didn’t last long. In 2013, the Pulitzer Prize winner Lamar was featured on Big Sean’s “Control,” in which he called out a ...

Lamar should bring out New Orleans native Lil Wayne to appease local fans or at least showcase Louisiana-based artists, like he did in his latest album ...

Kendrick Lamar will headline the 2025 Super Bowl halftime show presented by Apple Music on Sunday, Feb. 9. The performance ...