All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

At CES, Samsung is also announcing a partnership with Microsoft to make the Copilot AI assistant available on Samsung TVs and monitors. This year, Samsung will additionally offer a growing amount of artwork such as renderings of museum paintings for its displays.

Consumer Electronics Show (CES) in Las Vegas, Samsung Electronics Co., Ltd. outlined its new “AI for All” vision and presented a variety of products and services designed to bring artificial intelligence (AI) into everyday life.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

Our tech editors Mike and Henry explore three of the coolest new Samsung products at this year’s Samsung First Look event at CES 2025, featuring cutting-edge TVs, innovative gaming monitors, and personal assistant robots.