2024 saw a record 328 million public transport journeys on bus, Luas and rail, according to latest figures released by the ...

Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

Steven Courtney has been appointed as FUEL’s director of content. Prior to joining the business, he held the position of ...

With Ireland’s Six Nations campaign set to kick off this weekend, Virgin Media Television has teamed up with Guinness to provide audio description and Irish sign language for fans on a special pop-up ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital ...

Aldi Ireland has launched a new campaign called “Good Food, Good Mood” to highlight how quality food can help improve people’s moods. The campaign was created by McCann Manchester and plays on the ...

Siobhan Masterson has been appointed as the new CEO of IAPI. Masterson is the former commercial and marketing director of the RDS and was previously global senior director of external affairs and ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Irish Marketing Journal (IMJ) has been to the fore in the deployment of innovative digital technology for the benefit of our readers. Indeed in December 2005 we were the first company in Ireland to ...