A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

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It was some time in the 1920s when the bustling streets of New York City witnessed a transformative moment—a moment that would intertwine the realms of public relations (PR). The air was thick with ...

The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can ...

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort ...

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for ...

A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...