Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.
Cassie Taylor, TikTok's global head of creative solutions and trends, explained the key marketing trends the company is watching in 2025.
TikTok’s future in the United States now sits squarely in the hands of the Supreme Court, which will hear oral arguments Friday. At its core, the case features a head-on collision between national security and the First Amendment.
The U.S. Supreme Court will hear arguments on Friday from TikTok and its China-based owner ByteDance, which is seeking to block a law signed by President Joe Biden that will ban the short-form video app beginning Jan.
Justices will hear arguments in two consolidated cases taking aim at the federal law, which requires Chinese-owned ByteDance to divest from TikTok, or else TikTok will be banned from U.S. app stores and from being hosted by American internet service providers.
The app’s availability in the U.S. has been thrown into jeopardy over data privacy and national security concerns.
Timelapse video shows wildfires starting and rapidly spreading over a beach and throughout Los Angeles on January 7.
A forthcoming paper analyzed how different social media platforms surfaced content that displayed positive and negative sentiments toward the Chinese Communist Party.
The fate of TikTok is keeping creators and small business owners in anxious limbo as they await a decision from the Supreme Court that could upheld their livelihoods
Hearing a lot about Lemon8 lately? You’re not the only one. Amid a looming U.S. ban on TikTok, content creators have been pushing the platform's sister app. Lemon8 resembles an amalgamation of the types of short-form videos found on TikTok and the picture-perfect aesthetic of Instagram and Pinterest.
The humble cucumber is having its time in the spotlight. First TikToker Logan Moffitt went viral for his cucumber-focused recipe videos – including one particularly popular idea which sees cucumber sliced and mixed with ingredients like soy sauce,