No one loves college football more than Mack Brown. So why not make the longtime coach the sport's commissioner? Kirk Bohls ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

It was praises and accolades for Super Eagles stars, Godwin Odiye and Paul Okoku Saturday when they returned to their alma mater, St Finbarr’s College, Akoka, Lagos State, and gave back by donating ...

The first Florida high school basketball recruiting notebook is live. Let's track some of the state's best players and which colleges they're hearing from ...

Tyler Summitt said the Nashville bid for a WNBA expansion team, named the Tennessee Summitt, is the "perfect way" to honor ...

Madness 2025 around the corner, Adidas Basketball and Anthony Edwards have teamed up to launch a special Player-Exclusive (PE) edition of the Adidas AE 1 Low for the Kansas Jayhawks.

Candace Parker is one of the most influential American athletes ever. She's joined a group pushing for a new WNBA team named ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

Projected No. 1 MLB draft pick Ethan Holliday becomes first high school baseball player to partner with adidas.

Niagara men's basketball kicked off Suits and Sneakers week, in which college basketball coaches wear suits and sneakers on ...

Anthony Edwards gifted a player-exclusive colorway of his first signature adidas sneaker to the Kansas Jayhawks men's and ...

Shares in Adidas ADS1.50%increase; green up pointing triangle climbed after the company beat its own profit expectations amid fierce competition in the sector and as its biggest rival, Nike ...