A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Here’s a look at how the new Starbucks CEO is changing some of the moves made by Laxman Narasimhan and Howard Schultz as ...

Its spaces include the chain's cafes, patios, and restrooms. The move is part of CEO Brian Niccol’s plan to attract customers, boost declining sales, and improve employee relations.

Related stories New CEO Niccol looks to make his mark News of the conference comes as the coffee giant's new CEO, Brian Niccol, looks to make his mark. Since joining the coffee giant in September ...

The new rule comes as part of a push by Starbucks’ new chairman and CEO, Brian Niccol, to reinvigorate the chain’s sagging sales. Niccol has said that he wants Starbucks to recapture the ...

The rule reversal comes under the new leadership of Starbucks Chairman and CEO Brian Niccol, who in a Jan. 9 statement vowed to lure back customers, lift sales and more. "Our stores have always ...