The new rule comes as part of a push by Starbucks' new chairman and CEO, Brian Niccol, to reinvigorate the chain's sagging sales.

Starbucks has seen a lot of changes recently, and one of CEO Brian Niccol's new rules is a 30-second turn around that aims to improve the customer experience.

Saleh is zeroing in on the operational reset of the company under CEO Brian Niccol. Niccol's concentration on improving service times, simplifying pricing, and streamlining retail operations could ...

Starbucks stock (SBUX) could percolate later in 2025 as the coffee chain brews better financial performances under new CEO Brian Niccol after a challenging 2024, longtime Starbucks watcher Peter Saleh ...

Will new Starbucks chief Brian Niccol turn around the coffee giant and prove he’s worth his enormous pay package? And even as these sagas play out, some other company (or companies) will likely ...

That’s roughly what Starbucks could pay its new CEO, Brian Niccol, in his first year on the job — in addition to perks such as a satellite office and personal access to a company jet.