Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Starbucks is rolling out a series of initiatives to revitalise its coffeehouse culture, with a strong emphasis on ...

Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...