The brand was founded by Guillermo Sauza, the great-great-grandson of the pioneering tequila businessman, Don Cenobio Sauza.

The result is about as quintessential as a tequila can be. Fortaleza’s uncut, still-strength expression is the best example of the brand’s commitment to time-honored technique. “ ...

Watch this reel of the world's best freeriders sending it to the sun in Guadalajara to grow the sport in Latin America.