Humour is making a comeback in brand communications as it effectively captures attention and loyalty. Gen Z and Gen Alpha ...

Entrepreneurial.' 'Spoiled.' 'The shortcut generation.' Here’s what four Gen-Z founders say about their generational peers – and their advice for how to work with them.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Madison's theory about the generations went viral on TikTok, leading many social-media users to hail her logic.

Z is rewriting the rules. By 2030, they’ll represent nearly 30% of the labor force. Here is how to work well with Gen Z.

Generations of investors who grow up alongside technology can take advantage of potential life-changing opportunities in AI and broader technology innovation.

Gen Z is excited to hang out and see each other — but not necessarily over an alcoholic drink. That's a big opportunity for ...

Not a hot take but the weather in New England can be described in one word: UNPREDICTABLE. A sunny morning can swiftly turn ...

Short-form video dominates today's digital consumption, with platforms like TikTok and YouTube capturing an increasing share ...

The Gen Z teen shared that his 11-year-old little sister is in her last year of elementary school and actively uses his ...

New survey data from EY provides multiple examples on how Gen Z’s use of generative AI far outweighs their understanding of ...