A 2024 study published in the International Journal of Adolescence and Youth found that they actively seek role models to ...

Most Zillennials remember life before smartphones while being young enough to adapt to them naturally when they arrived. They ...

I reached out to my five 20-plus-year-old grandchildren. I asked them what characteristics they like in older people. Here are a few of their favorite attributes: wise, knowledgeable, cheerleader ...

While Gen Z has some unique characteristics, I often call them the Benchmark Generation because they’re a good litmus test for what every generation has wanted at work. What makes Gen Z differen ...

Conducted in September, the survey found that Gen Z felt more stressed, depressed, isolated and burned out than employees in ...

Gen Z has assimilated a lot of slang in their everyday vocabulary, and when it comes to relationships, that’s a whole other ...

Not even a week has passed since the start of the new year and the beginning of the Gen Beta population, so it’ll take some ...

Gen Z. Data from the National Institute of Alcohol Abuse and Alcoholism indicates that alcohol consumption in the U.S. has risen overall. But research from the National Institute on Drug Abuse ...

Born between 1997 and 2012, these young buyers are already making their mark, bringing fresh priorities and perspectives to ...

Generation Beta is expected to exhibit several defining characteristics as they grow ... With parents from the millennial and older Gen Z generations prioritising well-being, this new generation ...

In an interesting update to its flagship AI chatbot, OpenAI has unveiled enhanced customization options to give users more ...