Addison Rae, an emerging Gen Z pop star, has captured attention once more—but this time, it’s not due to her music or partnerships.

Recent generations may have taken safety for granted, but today’s youth are growing up in an era of compounded crises – and ...

In-person shopping is in for many young consumers. So is digital shoplifting.

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with Eisenman before the brand launched. That cohort, and Gen Alpha, are among ...

Born from 1997 to 2012, Gen Z entered the financial world earlier than their predecessors. They are 45% more likely to start investing by age 21 than millennials were. But it’s not just their early ...

First years this fall were markedly different than the Gen Z peers that preceded them. It continued all semester long.

TikTok star Rita de Crescenzo has promoted the ski resort on her page, inviting her 1.7million TikTok followers to visit the area, and tour companies have capitalised on the popularity of her posts.

THE sex worker, who left people horrified after sleeping with 1,057 men in just 12 hours, had women raging with her latest claims.