In-person shopping is in for many young consumers. So is digital shoplifting.

Born from 1997 to 2012, Gen Z entered the financial world earlier than their predecessors. They are 45% more likely to start investing by age 21 than millennials were. But it’s not just their early ...

Recent generations may have taken safety for granted, but today’s youth are growing up in an era of compounded crises – and ...

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with ...

On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

TikTok was gone for 14 hours. That’s just about the length of a nonstop flight from Hawaii to New York, or a teenager’s ...

The world is changing so fast, that Gen Z seems to be leaving Millenials in the dust, creating a divide that feels larger ...

TikTok is dead. Long live TikTok. After being effectively outlawed in the U.S. after a Supreme Court ruling, the viral video ...

TikTok sponsored an inauguration-eve bash for content creators, proving that the stigma around being MAGA on social media is ...

Though the millennial pause has been around for years, it remains a talking point because it reflects deeper generational divides. Millennials, now in their late 20s to early 40s, grew up bridging the ...

Influencer Kristina Dunn credited the incoming president with returning the app to the web, saying "he is the reason TikTok ...

As Gen Z enters the office, some of them are obliterating old rules about how to dress for work. When Divya Mathur was ...