Just when millennials thought they had conquered Gen Z slang, enter Gen Alpha with their wild new vocabulary. From calling ...

In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

Millennials and Gen Z are under siege over the reign of internet lingo by Gen Alpha, the digital natives who have been ...

By acknowledging and addressing the unique challenges that Gen Z and Gen Alpha bring to the workplace, organisations can ...

Knowing younger generations’ different approaches to learning and technology can make it easier for cybersecurity training programmes to work.

New research from Sanlam's Financial Confidence Index reveals that Generation Z demonstrates higher financial confidence than ...

A new generation is set to emerge in 2025, as Generation Alpha makes way for the arrival of Generation Beta. A blog post by ...

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

How a well-known jeweller revitalised its brand, what 2025 holds for the retail industry, and an innovative look into the ...

In our hyper-rational, technology-mediated 21st century, Lynch’s cinema perforates this tyranny of a totalitarian vision and ...

Specific shopping habits vary by generation. Boomers are more practical: A whopping 90 percent go in-person grocery shopping ...

Teen self-care brand Sammmm has secured Rs 10 crore ($1.2 million) in a seed funding round. The round was led by Fireside ...