The best part about the holidays—aside from time with the family, respites from work, hearty home-cooked meals, festive movies, intricate and ornate decor—is, of course, sale shopping.
Vuori is far behind the leaders in both realms, but then the market share leaders had a big head start. Joe Kudla founded Vuori only in 2014, while Lululemon got started in 1998 and Nike back in 1964.