Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers.

By Billy Loizou, APAC Area VP, Amperity As the Super Bowl fast approaches, retail advertisers face a critical challenge: ...

By Billy Loizou, APAC Area VP, Amperity. As the Super Bowl fast approaches, retail advertisers face a critical challenge: ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The strategy—which is used by companies to poach customers from competitors by offering targeted ads to consumers' mobile ...

False advertising generally involves either a false claim of origin or a false claim regarding a product’s qualities, either ...

Allan Nicholson, senior director, advertising solutions and strategy at Harmonic, looks at how rapid advances in AI, cloud ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

Some foods are all about the moment—you have to enjoy them fresh, or they lose their magic. Then there are the patient ones, ...

A new television attack ad in Wisconsin's hotly contested Supreme Court race features a doctored image of the liberal candidate, a ...