Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers.

This year, expect ad tech M&A to center on the biggest growth opportunities in advertising: retail media, connected TV and measurement.

By Billy Loizou, APAC Area VP, Amperity As the Super Bowl fast approaches, retail advertisers face a critical challenge: ...

By Billy Loizou, APAC Area VP, Amperity. As the Super Bowl fast approaches, retail advertisers face a critical challenge: ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The strategy—which is used by companies to poach customers from competitors by offering targeted ads to consumers' mobile ...

False advertising generally involves either a false claim of origin or a false claim regarding a product’s qualities, either ...

Allan Nicholson, senior director, advertising solutions and strategy at Harmonic, looks at how rapid advances in AI, cloud ...

He made an unannounced stop to the Pentagon on Saturday after the swearing-in ceremony at the Eisenhower Executive Office ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.