The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Former CEO Howard Schultz transformed Starbucks from its humble roots to a coffee powerhouse by creating what he liked to ...

According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice ...

The free refills will be served in coffee mugs, glasses, or a clean personal cup brought from home and are only available on ...

Coffee giant Starbucks is set to make some big changes to its rewards scheme this week - allowing customers to claim more ...

Changes are hitting Starbucks stores in an effort to increase sustainability measures and encourage customers to linger ...

It’s because he recognized the store and logo from his home country. Furthermore, there’s no need to use both simultaneously; most coffee lovers instantly identify the green mermaid with Starbucks.

Starbucks said Friday it plans an unspecified number of layoffs as it restructures its corporate staff. In a letter to ...

Starbucks is abandoning its open-door policy, which allows people to hang out inside its cafes or use its restrooms without buying anything, as it is facing a months-long sales slump. A Starbucks ...

For the first time ever, the NFL collaborated with a local artist on the creation of a Super Bowl logo. The artist who created our new logo, Tahj Williams, is the queen of her Black Masking Indian ...

Or that the lid is placed in a strategic way so that when you drink your beverage, the Starbucks logo is always visible?