Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Former CEO Howard Schultz transformed Starbucks from its humble roots to a coffee powerhouse by creating what he liked to ...

According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice ...

The free refills will be served in coffee mugs, glasses, or a clean personal cup brought from home and are only available on ...

Changes are hitting Starbucks stores in an effort to increase sustainability measures and encourage customers to linger ...

It’s because he recognized the store and logo from his home country. Furthermore, there’s no need to use both simultaneously; most coffee lovers instantly identify the green mermaid with Starbucks.

Starbucks said Friday it plans an unspecified number of layoffs as it restructures its corporate staff. In a letter to ...

It's actually a siren – another half-woman, half-fish creature from folklore. The one on the Starbucks logo has two tails. "While scouring old marine books, a mysterious, nautical figure called to ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Starbucks is abandoning its open-door policy, which allows people to hang out inside its cafes or use its restrooms without buying anything, as it is facing a months-long sales slump. A Starbucks ...