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WPP CEO Mark Read dreams of ‘getting closer’ to the U.S. amid workforce anger over RTO mandate
Mark Read, the CEO of FTSE 100-listed ad giant WPP ... Much of WPP’s success came in the mid-2010s, when founder and then-CEO ...
The Drum13d
Martin Sorrell predicts the END of the Big Six HoldCos: Who will survive the shake-up?
The strong will consume the weak.” This stark prediction from Sir Martin Sorrell, chair of S4 Capital, during The Drum’s conversation at Davos, paints a compelling picture of the advertising ...
Campaign Asia19d
Martin Sorrell: 'The role of a CMO has got easier'
Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking at CES 2025 in Las Vegas, Nevada this month, Sorrell reasoned that four ...
The Drum24d
Sir Martin Sorrell’s omniscient observations – on Omnicom, consolidation and 2025 outlook
“Where’s the beef?” Sir Martin Sorrell asks pointedly, his tone laced with both skepticism and curiosity as he dives into the ramifications of the Omnicom-Interpublic merger. For a man who ...