A reader writes in, defending the service let rule. Plus, a Saudi update, Madison Keys’s Hall of Fame case and Jannik ...

“New Balance has been a terrific partner from day one,” Cedric Cornelis, Tennis Australia chief commercial officer ... that allows it to better promote players during ...

It's not uncommon for players ... Bunny's major tennis signing, we're tracking all the new sponsors and apparel changes that were revealed in 2025. • Read More: First Look: New Balance unveils ...

But her partnership with New Balance is special because she is the only women’s tennis player to have her own ... off her dancing skills in latest commercial for pasta brand Barilla WATCH ...

Tennis fans certainly know how to go all out, and Coco Gauff’s fan base is no exception. The post Coco Gauff Drops Emotional ...

New Balance? How fitness high fashion brands are battling it out to fit the world’s best tennis players ... after splitting from her commercial partner, IMG, to sign with Osaka’s personal ...

The more coaches we have, the more players they can nurture ... These are essential steps to bring table tennis to new heights,” said Yap. Yap balanced his role as a businessman and deputy ...

While the companies have no official sponsorship arrangement – those title go to Ralph Lauren, Rolex and New Balance – other brands hope that embracing tennis fever will convert to sales ...

Like many retirees, 70-year-old William Shim has embraced the sport of pickleball as a way to keep fit and to socialize. But ...

Former Indian captain delivers the 2nd MAK Pataudi Lecture ...

For a young man who only seriously started playing tennis around the age of 12 ... and a reputation of electricity that’s bringing new fans to the sport. His college-curated style of ...

The new K-Swiss Pinnacle rises to the top of the brand's tennis lineup. Kim’s goal was to balance technology and ... Throughout the shoe’s technology, players will find a molded carbon-fiber ...