They were met with surprise, curiosity and in-jokes on Xiaohongshu — literally, “Little Red Book” — whose users saw English-language posts take over feeds almost overnight. Americans introduced ...

Xiaohongshu -- or RedNote in English -- was launched in Shanghai in 2013 by Charlwin Mao and Miranda Qu. Xiaohongshu translates literally to Little Red Book, but is not a reference to Chinese ...

The Chinese app’s new American users are connecting directly with their Chinese counterparts at a time when the two countries are interacting less overall.

Marcus Robinson, a 29-year-old fashion designer, created a Red Note account to share his thrifting adventures and promote his ...

Some say they joined Xiaohongshu, which translates to “little red book,” to spite the US government after a ban on TikTok ...

Xiaohongshu and Lemon8 have jumped to the top of Apple's App Store as TikTok moves closer to being kicked out of the U.S.

With the U.S. ban on TikTok looming, many Americans are opting for another Chinese app known as RedNote. It could be short-lived.

Donald Trump has extended the deadline on the TikTok ban by 75 days but is now pushing for 50 percent U.S. ownership—an unlikely scenario.

During that period, Americans flocked to Xiaohongshu as both a TikTok alternative and a form of protest against the crackdown ...

Xiaohongshu has risen dramatically while the fate of TikTok hangs in the balance, providing a rare opportunity for American ...

HONG KONG, — As the threat of a TikTok ban looms, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S. Some of the ...

At FY Ads Singapore, we specialize in driving meaningful growth through tailored Xiaohongshu marketing and digital strategies designed to reach key markets. Recently, we had the privilege of helping ...