Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus. Starbucks is gearing up to welcome the season with an exciting new menu-and it ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

The new CEO Brian Niccol shared on Wednesday that Starbucks will place a focus on "simplifying" the menu and focusing on ...

The One Roof Stadium Partnership, a consortium of the Seattle Kraken, Climate Pledge Arena and the One Roof Foundation, said ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

U.S. stocks slipped after the Federal Reserve held its main interest rate steady and broke a run of cuts that began in ...

Things are changing at Starbucks.  During the company’s recent first quarter earnings call, CEO Brian Niccol shared some ...

Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Stocks rose Tuesday, led by tech. AI fears loom as Meta, Microsoft report earnings. Tesla faces policy risks. Fed decision, ...