Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks' Niccol aims to tame the chain's mobile order floods
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
Starbucks plans to downsize menu, roughly cutting 30% of beverage, food offerings
Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...
Starbucks earnings: will SBUX end Niccol’s turnaround streak?
Starbucks saw a year-on-year decline in Q1 earnings and revenue. But a deeper dive suggests Niccol's "Back to Starbucks" ...
A new day and a new way as Starbucks tries to turn financials around
In addition to these changes, Starbucks is implementing a Coffeehouse Code of Conduct to ensure a comfortable and safe ...
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The Fix at Starbucks Had to Start with Mobile Ordering
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
Starbucks Stock Jumps Despite Weak Earnings. Wall Street Looks Beyond 2025.
Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.
Starbucks Corporation (SBUX) Q1 2025 Earnings Call Transcript
Q1 2025 Earnings Conference Call January 28, 2025 5:00 PM ET. Company Participants. Tiffany Willis - Senior Vice President, Investor Relations ...