There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.

Starbucks saw a year-on-year decline in Q1 earnings and revenue. But a deeper dive suggests Niccol's "Back to Starbucks" ...

Q1 2025 Earnings Conference Call January 28, 2025 5:00 PM ET. Company Participants. Tiffany Willis - Senior Vice President, Investor Relations ...

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...