Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Starbucks has been in the midst of a rebrand over the past year as the global coffee chain rolls out various changes to its stores and customer experience. The latest confirmed change might worry ...

Starbucks CEO Brian Niccol told investors the coffee giant plans to cut “roughly 30% reduction in both beverages and food.” ...

Starbucks customers should brace for another drastic change. However, shortly after the company revealed its latest sales ...

In its most recent earnings report, released on Jan. 28, Starbucks revealed that its comparable store sales in the U.S.

A barista has become a Certified Coffee Master at Starbucks in Winchester High Street. Jena Jobes, 23, was awarded the prestigious title after completing a succession of examinations with Starbucks ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

For the quarter ended Dec. 29, 2024, Starbucks’ net income fell 24% to $780 million, equal to 69¢ per share on the common stock, compared to the first quarter of fiscal 2024 when the company earned $1 ...

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...