Why is Starbucks making big cuts to its menu?
HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...
Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan.  Starbucks’ CEO is shaking up the coffee ...
Starbucks announces cuts will be made to the menu before the end of the fiscal year
The new CEO Brian Niccol shared on Wednesday that Starbucks will place a focus on "simplifying" the menu and focusing on improving customer experiences with their initiative calle ...