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At Starbucks, Ceramic Mugs and Handwritten Notes
Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...
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The Fix at Starbucks Had to Start with Mobile Ordering
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
Starbucks plans to overhaul menu by cutting 30 percent of food and drink items
Come late 2025, the coffee conglomerate will have dropped 30 percent of its refreshments and food offerings from its menu in ...
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.
Names on cups, free refills and a condiment bar. What to know about Starbucks' new initiatives
Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...
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Starbucks is cutting 30% of its menu
Starbucks is set to eliminate a significant number of drinks and food options after its CEO said the chain’s menu had become ...