The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

“Today, I’m making a commitment: We’re getting back to Starbucks,” he wrote. “We’re refocusing on what has always set ...

A couple of years ago, I found myself unwittingly stepping into one of their “pickup-only” locations — a slightly dystopian ...

The move is part of the "Back to Starbucks" strategy Niccol has touted as a way to strengthen the company as sales decline. Earlier this month, Starbucks said it would reverse a seven-year policy that ...

Starbucks customers will now have to make a purchase if they want to hang out in Starbucks coffee shops or use its bathrooms, the company told CX Dive Tuesday. The coffee chain sent a letter to store ...

Starbucks' open door policy is getting thrown out the window among changes for the company. The coffee chain announced ... in 2018 after a Philadelphia store manager called the police on two ...

Starbucks is ... shifts from the coffee giant's 2018 open-door policy. Under the updated rules, non-paying customers will no longer be allowed to use the store's restrooms or hang around without ...

Starbucks was on the ... of experience at the company said his store has drifted from those higher standards lately. "It started out as a trendy, quirky coffee shop job, and it's just morphed ...

Starbucks is bringing back its Pistachio beverages for a limited time during this winter season — including the Pistachio Latte and Pistachio Cream Cold Brew. The Pistachio Latte combines ...

Turns out, it actually has a bit of a disturbing backstory. Over on the Starbucks website, the coffee chain has dedicated a section to the 'evolution of its logo' where it explains how it ...