Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...

He promised to deliver coffee to in-store customers in four minutes ... Here’s what you get with Starbucks’ new espresso ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things around. Niccol, who started at Starbucks in September, is seeking to make the ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

A Starbucks Coffee at the Hong Kong International Airport. - Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during ...

No disposable or plastic vessels will be able to get the free refills. Additionally, if you purchase a cold brew, latte, ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...

Starbucks is introducing a set of changes to its stores, including new rules on ceramic mugs, refills and restrooms. Here's ...