For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

Here's a look at how weekly regional gas prices changed in Massachusetts last week compared with the week prior.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

We decided to do a deep dive on what a simple, no-frills, small cup of coffee costs at 16 different spots across Utica and Rome. And here’s what's shocking: a cup for under $2 is now a rarity. Sip on ...

Starbucks reported flat net revenues of $9.4 billion for the first quarter of 2025. The company reported a nearly 24% decline ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Starbucks Corp (NASDAQ: SBUX) earnings release last night hardly had anything particularly fancy in there. Revenue was down 0 ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...